UNSTARRED QUESTION NO.2152
TO BE ANSWERED ON 16.12.2021
ENHANCEMENT OF INDIA’S SOFT POWER
2152. DR. ANIL AGRAWAL:
Will the Minister of External Affairs be pleased to state:
(a) whether the Ministry has any structured mechanism to enhance India’s soft power across the globe;
(b) the new initiatives of Indian Council for Cultural relations (ICCR) towards strengthening soft power; and
(c) the areas in which ICCR has any plans to work apart from yoga and Indian classical dance and music?
THE MINISTER OF STATE IN THE MINISTRY OF EXTERNAL AFFAIRS
(SMT. MEENAKSHI LEKHI)
(b) & (c) Under the guidance of the Ministry, ICCR has taken various new initiatives to develop cultural relations and create mutual understanding with other nations. Since the COVID pandemic, ICCR has implemented greater technology capabilities to be able to conduct its operations online and in hybrid format. ICCR has also opened up new forays in projecting India’s democratic credentials, its cuisine and its arts & crafts as its cultural assets, apart from its many ongoing activities including yoga and classical dance & music.